Facebook Marketing 101

A hands-on workshop

You’ve heard the hype. You’ve even drank the Facebook cool-aid. Now it’s time to walk-the-walk. Your business needs to be on Facebook, but you have no idea as to where to start.

In this 2.5 hour workshop sponsored by Radical Results, Patti Fousek, President of CreativeMind Search Marketing, will give you the tools you need to create a Facebook fan page and build an interactive fan base. Those who attend this workshop will leave with a new (or updated) Facebook fan page, and a Facebook marketing plan.

In this workshop, attendees will learn:

* How to identify your goals for your Facebook marketing plan

* The difference between a personal Facebook page and a Fan page

* How to create a marketing plan specific to Facebook

* How to increase your fan base of potential clients

And, how-to:

* Build a fan page from scratch

* Create a vanity URL, badge, and custom tabs and landing pages 

* Promote your page with an ad

* Create and promote events

* Browse third party applications how to install them

Who is this workshop for:

* Small business owners

* Marketing managers

* PR professionals

* Entrepreneurs

* Non-profits 

* Real estate pros

* Restaurant owners

* Business professionals looking to gain a competitive edge on Facebook

About your instructor:

Patti Fousek is the proud owner of CreativeMind Search Marketing, LLC, a business which helps other businesses get found online through search engine optimization and social media strategies, consulting and training services.

Patti is a marketer & trainer by trade. She has over 15 years experience in marketing and training for such companies as Interim Technology, Bernard Hodes Advertising, HMG Search Marketing, and WGBH (the PBS station in Boston). In 2002, Patti discovered the world of SEO (and later Social Media) and hasn't looked back.

About our sponsor:

Radical Results: Incremental Change Business Coaching, offers group and individual (in person and via phone) business coaching services.Radical Results business coaching helps CEO's, small business owners, and entrepreneurs to make more money, increase management skills, boost profits, and productivity. Learn to work on your business and make it work for you.